"I always look forward to receiving your pieces, because they are very well done and thorough. I never have to worry about you not understanding how we want the article." — Hana Ansari, Digital Marketing Analyst, Trusted Choice
In his recent article, The Biggest Content Marketing Trends in 2017, the Content Marketing Institute's Joe Pulizzi said:
"Writing still counts, perhaps more than ever. More [often] than not, marketers are abuzz about social media and video without comprehending that most of our communication is still text- and story-based. And frankly, most marketers are really bad at writing."
The bottom line always has been that marketing fails without strong writing as its foundation.
For that reason, I launched Thrive Writing. My mission is to add immediate value to your thriving—high growth or established—financial or legal services sector enterprise with my expert editorial content writing skills. I want to help you make your content marketing programs thrive like your business does. I'm passionate about helping your brand reach the marketing goals and objectives that can propel you to your next revenue level.
I can do that because I'm a strategic content writing consultant with an award-winning journalism background and marketing fluency. A professional communicator based in Washington, DC, I'm "bilingual." I speak both business communications and marketing well and can easily collaborate with communicators and marketers inside of your organization.
My History Informs My Professional Competence
I have nearly 20 years of both professional editorial writing and content marketing experience. That professional experience started with education. I have always held a fascination for learning new concepts and strategies so, to use the then 'new' world wide web, I began online marketing for student events in college in the fall of 1991. I continued using the internet to market activities throughout college and during internships at Wellesley where I earned my undergraduate degree.
I then used what I learned in those years to start conducting online marketing strategy for my own and other enterprises using early digital publicity in 1997, guest posting on AOL's Business Know-How in 1998, on other websites and in early e-newsletters; answering business questions in chat rooms and web forums and on listservs.
Guest posting led to early online journalism opportunities and made me an international journalist by 1999 when my first ever blog post series, "It's the Service After the Sale," went what we call "viral" now. I also built my first professional website and "blog" in 1998 where I used autoresponders to provide content to readers. I began writing content for business websites professionally that year, too. I've been doing this work ever since.
Currently, I'm pursuing a Master's Degree in Public Relations and Corporate Communications at Georgetown University to grow expertise exponentially.
I Understand Your Content Marketing Needs
Because of my education and experience, I understand the editorial content development process end-to-end, from creation to optimization. I join your team at the creation or revision stage of your content marketing program. I then work with you on the part of the process for which I'm contracted to produce the content you need to meet your marketing goals and contribute to your organization's overall success.
Throughout the project, I use my strong business acumen, niche business knowledge, and marketing expertise to employ an integrative marketing approach to writing your business content. That way, it seamlessly integrates into your content marketing strategy and produces your brand's desired customer experiences.
As I collaborate with you on your content marketing projects, I work hard to earn the kind of trust that the client review above shows. That's true whether the clients are content brands like that one or a thriving—high growth or established—service sector digital or content marketing agency, financial services brand, small company or commercial law firm.
My mission is to help you achieve your marketing goals and objectives with my specialized writing and related content marketing strategic services. I also work with limited editorial clients at select major media outlets or trade media.
Where I Maintain Domain Expertise
I provide content creation services to high growth and established service sector enterprises primarily in the financial and legal services verticals. I maintain domain expertise in specific niches in those industries.
So, I can write and provide content marketing strategic assistance for content related to commercial and personal finance with a focus on commercial and consumer credit and personal financial management; commercial banking, credit unions and community banking as well as attorneys or consulting firm for that sector; business property and casualty insurance and related attorneys, associations or consulting firms; residential real estate investment and related professionals and vendors; and, SMB business operations and development.
A legal marketing professional for commercial law practices, I also write professionally about legal marketing, legal business operations, and legal business development.
Additionally, I write service pieces about HR, travel, and some lifestyle topics for top national media outlets. As I do with actual journalism work, much what I write for non-media enterprises is well-researched, well-structured, interesting editorial content in my primary niches.
Get Editorial Content That Can Improve Marketing Outcomes
My mission is to provide you with clear, consistent, immediately useful and compelling written content for your audiences. High-quality editorial content like this makes readers happy, communicates your brand's authority and credibility, and can improve your marketing outcomes. You need an expert editorial business content writer to create content that can produce these positive audience experiences.
I understand your need for editorial business content that attracts, converts, and retains your target audiences as loyal customers or readers. An experienced communicator and digital marketing strategist, I combine the excellent writing and story development skills I use in my journalism work with my keen understanding of content marketing strategy to create effective, lead-generating content.
Working within your editorial or content marketing plan, I write content that connects with your audience to increase engagement. The objective of my content is to compel them to act the way you intend so you have the opportunity to convert them into clients or loyal readers. Then, I work with you to create more editorial content that you can incorporate into your customer or reader retention strategies.
This level of skill is why I receive rave reviews consistent with the one above from my clients. I always aim to provide such high value with the work I do for them because I want all my clients this excited about collaborating with me.
You now have a quick overview of how I apply my background and experience to help busy marketing executives and editors achieve their editorial content goals. But, you probably want to know more about how I can specifically help your firm before you decide to contact me about your next project or assignment.
There's a lot on this site, but I've tried to make that easy to do by structuring it for you to read what you want and skip what you don't. Click the links below to learn more about what I provide to clients and how I work best with you to help you achieve your marketing goals and objectives while creating a mutually beneficial business relationship.
As a busy marketing or editorial professional, you need a strategic content writer or journalist who makes your job less stressful. Learn how I can do that by providing the high-quality, clean content you need while preserving your peace of mind and allowing you to focus on other work.
You require a journalist or strategic content writer who can create content that fits seamlessly into your digital marketing strategy and gets found online. As I have during my nearly 20 years in journalism and digital marketing practice, I specialize in writing content that accomplishes those key client marketing communications goals. Learn how I write to suit your needs.
You want a strategic content writer or journalist who fits well into your remote team, where teamwork is critical for business success. I'm highly collaborative but able to work independently, too. Learn how I collaborate with your organization to provide excellent written content that delights your target audiences.
I'm committed to the excellence in my work that you expect from strategic content writing consultants or journalists of my professional experience. Because combining my writing skills with content marketing strategy, branding and audience development is my passion, that excellence is what you get. Learn more about what you can expect from me to make working with me an outstanding experience.
I'm here to offer you high-value strategic content writing and journalism services. To learn more about my work background and professional experience, please review my recent writing credits and resume and, as importantly, what I don't offer. Once you believe I could be a strong fit for writing needs, let's start with a complimentary, no obligation 15-minute introductory phone call. I look forward to hearing from you about my helping you excel with your content marketing plan or reaching your exceptional editorial audience with my writing services.
(c) 2014-2016. Dahna M. Chandler for Thrive Writing, Inc., a division of Audience First Communications, Inc. All rights reserved.