Located in Washington, DC, I’m a Wellesley College alumna and strategic content writing consultant with an internationally published, award-winning business and finance journalism background. I’ve been a fanatic about the internet since I first saw it in high school and began using it to market in college, where I helped pack free or sell out paid events using early email marketing. I have been writing digital content professionally for business clients as long as I’ve been a professional journalist, for 20 years.
It’s because of my love of all things digital and journalistic storytelling that my specialty is now strategic content writing strategy. That combines journalistic writing and brand storytelling with content marketing fluency and business acumen to create lead-generating, original editorial content that converts.
As necessary as my background as a journalist and strategic content writing consultant is my entrepreneur’s experience. I come from a long line of successful entrepreneurs, so it’s in my DNA. I’ve been an entrepreneur since I was 18 and won a company award for statewide insurance sales at age 22.
My role as an entrepreneur and my love of all things digital drives my desire to do work as a strategic content writing consultant.
While I focused for many years on raising my son rather than making millions as an entrepreneur, I’m as passionate about being a successful small business owner as I am writing. As such, not only have I won an award as an entrepreneur, because of my understanding of entrepreneurship, I won one writing about a previously successful entrepreneur’s business failure for a major publication.
Moreover, I’ve always used my entrepreneurial background to help other small businesses succeed. I was a successful publicity consultant* for entrepreneurs in Boston and here in the DC area and effective business and marketing coach in Atlanta. My outcomes while helping others launch businesses became the focus of public accolades, including speeches and television interviews.
My role as an entrepreneur and my love of all things digital drives my desire to do work as a strategic content writing consultant that helps other enterprises succeed with excellent content.
Recent Professional Experience
Most recently, I’ve provided my strategic content writing services to consumer and commercial finance and business operations and travel professional blogging clients like LendingTree.com, Avalara TrustFile, CORT Furniture Rental, Hertz, Esurance and MetLife and Lawyernomics by Avvo. Because I’m focusing specifically on real estate and personal finance, particularly wealth management, I currently write regularly for Trulia, JLL Real Views, The Mortgage Reports, and FlexShares ETFs. I’ve also written content for Raymond James, Chase, New York Life and Traveler’s Insurance.
I’ve been both a senior business content writer and strategic content writing consultant for TrustedChoice.com. For this insurance industry brand, I created highly-shared personal finance, technology, and lifestyle blog posts as well as strategic content writing templates used by other writers to create robust content for their insurance marketing campaign.
And, I work regularly with content marketing platforms like Contently and IZEA and have worked with Skyword, Yahoo! Branded Content as well as for small digital marketing agencies. Additionally, I’ve worked as a strategic content writing consultant for companies of all types and sizes.
I strive to meet the editorial objectives of media outlets and the content marketing aims that brands have. That assures you satisfy your audience’s content needs.
I’m also a working journalist always looking to contribute to top media organizations. My recent news media outlet and trade publication clients include NBC’s TODAY.com, CountryLiving.com, WomansDay.com, CreditUnions.com, Cox Media’s ClarkHoward.com and HR Magazine. I have upcoming work on PBS’ Next Avenue, too. Over my previous years of experience, I’ve written hard news and features, as well as service pieces and narrative nonfiction, for other recognized, primarily national, print and online publications.
My current editorial and content marketing clients will agree I work until I’m done and will cooperate with you to achieve the results you want. If I can’t do something, I say so. If I need help, I ask. I’m a business owner working with other professionals to produce excellent content to help them achieve their marketing objectives.
As such, I strive to meet the editorial objectives of media outlets and content marketing aims brands have. That virtually ensures you satisfy your audience’s content needs. Ultimately, my goal is to make your often challenging job more relaxed, not make you regret partnering with me.
How I Work
There are some essential things you should know about who I am before you choose me as your content writing consultant. Since I don’t live in a post-truth world where “alternative facts” are the norm for me, I choose to share those aspects of my professional life that are relevant to my work with clients in advance. To some people, such honesty is off-putting because it’s becoming so rare. For others, it’s refreshing—because it’s becoming so rare. But, I’ve never minded being as rare as my first name.
I Maintain High Ethical Standards
Formerly a regular contributor to Black Enterprise Magazine and BE.com, I received an award about a decade ago for an expose I wrote for the publication. I’m grateful to have been honored for my efforts, and I will continue to write as a hard news and investigative journalist with a new resolve.
However, also recognizing the distinct voice required for (and legal liability that goes with) writing hard news and investigative pieces, I’ve relaunched those endeavors under an entirely different enterprise.
I’ve also done that so I can actively avoid conflict of interest in writing both editorial content and hard news or investigative pieces. That’s one of the reasons I’m sharing on this site that I’ll be doing that work. Not all clients are comfortable working with content writers who also do this work, so it’s important to me to be honest about pursuing both.
Some organizations may fear I’ll be taking an adversarial approach to writing for their enterprise and looking for negative things to write. Besides that not being my nature, the content clients with whom I choose to work are distinctly different from those I might write about in a hard news capacity.
Those I cover in this capacity—like small business owners and government contractors who’ve committed fraud that’s seriously harmed others but might otherwise go unchallenged by the media as not a big enough story—would never be ideal clients of mine. Frankly, I’m not interested in writing about the people and organizations mainstream national media cover. That’s not at all exciting to me!
The individuals and issues I cover on my social justice blog relate to those who won’t hire people who look like me or have my gender identity. If you’ve read this far, none of these people I’ve identified interest in writing about is part of your world—at least I hope not for your sake. But, if my other journalism work does put you off, we shouldn’t work together anyway, right?
It’s also critical that readers can distinguish between my work as a content writer and service journalist and my hard news and investigative work. Keeping them entirely separate helps engender trust with readers, something that’s entirely necessary for content marketing plans to be successful.
I Uphold High Work Standards
There’s value in choosing client engagement carefully—it leads to a better work product. Just as I don’t do “media placement” to get client news published using this backdoor method, I don’t work with clients I suspect may violate laws, industry conventions or do other harm to the public. I carefully research each prospective client before taking work with them. I only professionally partner with those with whom I share the same values of integrity, commitment to social and economic justice and well-doing for their customers.
Your blog content readers are as important to me as the consumers of major media outlet news are. My goal is to produce award-winning level work wherever I provide content.
Just as I expect that if my work in this area makes an organization uncomfortable, they won’t consider me for their projects, I reserve the right to decline any opportunity offered to me that compromises my ethics. I will inform those brands who make offers of work to me that I am not a fit for their organization.
So, when we do collaborate on content writing, I’m able to write in your brand voice in a way that represents your enterprise positively and helps you achieve your marketing goals. As a content writer and strategist, I’m committed to service excellence. I combine my editorial skills with content marketing fluency to write digital business and consumer content that’s positive, upbeat, immediately useful, and lead-generating for the brands with which I partner.
As these posts show, I will bring the same level of commitment to excellence to your brand as your strategic content writing consultant as I do to the media organizations for which I write lifestyle, personal finance, and real estate articles. Your blog content readers are as important to me as the readers of major media outlet news are. My goal is to produce award-winning level work wherever I provide content writing services.
Keeping My Skills Sharp and My Mind Sharper
I believe in keeping skills sharp, so I maintain professional membership in several writer’s organizations where I can take workshops and gain other educational experiences at a reasonable fee. I also connect with my writer colleagues there, especially those who are, like me, work both as journalists and digital content writers.
Additionally, I also engage in training and other activities to improve my content marketing and writing skills. I’m am so committed to excellence in that area that I began working toward my graduate degree in Georgetown University’s Masters in Public Relations and Corporate Communications program in fall 2016. My focus area is Digital Communications.
In the courses I’ve taken in that program, I receive high “A” grades. Then, I took a leave-of-absence to deal with some challenges I’ll soon begin writing about having seen some terrible injustices done to others as I confronted this issue in my life. Fortunately, my leave of absence allowed me to prevent a similar injustice from being perpetrated against me successfully.
Getting this advanced degree also is another way I will be able to serve my digital content writing clients at an even higher standard of excellence.
Therefore, I’ve returned to classes this fall semester with new resolve and commitment to become one of the best strategic corporate communications strategists and client service providers in the industry. Though I’m strong in those areas, I always can be better.
This specialized master’s degree provides opportunities to learn the advanced content marketing strategic planning, multimedia content development and entrepreneurial skills necessary to work in corporate communications environments where strong digital communications is valued.
Getting this advanced degree also is another way I will be able to serve my digital content clients more successfully while taking classes since the coursework is applied—I can use the practical skills and information I learn in class immediately. It’s also pretty amazing to be a Georgetown Hoya! I fully expect to continue to excel in the program and am excited to have returned.
Let’s Work Together
If you’re considering working with me, please review my services, resume, and recent article and copywriting credits and reach out to me about your project or assignment. I offer a complimentary 15-minute introductory phone call about which you can learn by visiting “The Thrive Business Engagement Process.” I look forward to hearing from and, perhaps, working with you.
(* I no longer offer publicity consulting services nor do I offer media placement.)
(c) 2011-2017. Dahna M. Chandler for Thrive Writing, Inc., a division of Thrive Media, Inc. All rights reserved.