As a business and finance journalist with strategic content marketing experience and skill, I'm adept at writing informative, shareable content that's easily integrated into your robust content marketing or editorial plan. Because of my strong marketing fluency and business acumen, I understand your content must be distinguishable from and chosen by your target audience over your competitors' for your content marketing strategy to succeed. That means it's crucial your content does well in search. My objective is to write content that also is easily found online by incorporating effective keyword optimization strategy into my work.
Moreover, I know your content needs to educate your ideal client or reader on why your brand or publication is the best one in the marketplace to choose to solve their unique challenges or find helpful information. I will collaborate with you to develop content that achieves those results.
If you're a marketing agency, I also can help you help your content brands reach their target audiences with their message and convert them to the desired relationship or opportunity. Experienced with online content development, I will write digital content that is SEO-friendly and specifically created for lead generation.
It will be produced to attract readers and to facilitate high conversion both on your website and social media platforms where the highest conversions are likely to occur since that's where most website traffic originates.
If yours is a media outlet or trade publication, I will write articles that resonate with and enlighten your readers without talking down to them. I'm known for my ability to write articles that draw readers in and keep them engaged from the beginning to the end of the piece. I also can easily convert complex concepts into reader-friendly, intelligent prose.
My articles not only will inform readers, but they will also provoke thought and conversation making readers want to comment, share, subscribe and come back to read more. Those articles will have a deliberate editorial tone, not a marketing tone (though I can write advertorials and other custom content, too, for those media organizations that offer those services to clients).
As important as my writing skills, I'm a long-time inbound marketing strategist (and former small digital marketing agency owner). So, I also understand, at a granular level, all aspects of social media marketing, web branding, and development as well as how your content needs to integrate into your marketing automation program. And, I will write it with those factors in mind when requested.
Though you'd do best to contract with me for strategic content writing, copywriting and journalism services, I've both developed and executed digital marketing calendars and campaigns for almost 20 years. I can incorporate all those skills to any content writing or copywriting project or journalistic assignment I do. Similarly, I can create content that will be used, specifically, in social media marketing campaigns.
If mine seems to be the kind of strategic content writing consulting you need for your project or assignment, please reach out to me to discuss your needs. I offer a complimentary 15-minute introductory phone call about which you can learn by visiting "The Thrive Business Engagement Process."
I look forward to partnering with you to make your content marketing campaign successful with effective written content.
(c) 2014-2016. Dahna M. Chandler for Thrive Writing, Inc., a division of Audience First Communications, Inc. All rights reserved.