What You Want
If yours is like most high-growth or established mid-size or large financial services brands, you have an established marketing department. Sometimes, it’s an extensive one engaging separate marketing functions across multiple locations and staffed by a team of savvy marketing experts.
Your organization probably already has a formal content marketing strategy that it has been executing for some time, too. Therefore, you’re primarily looking to contract with the right corporate communications writers, particularly journalists experienced in writing content for the financial services industry, to provide you with strategic content writing services.
Since writing is a critical aspect of content marketing programs, it’s important to you to choose the right strategic content writing consultant for your needs. You want a professional who can integrate rapidly into the team and work seamlessly with your financial services brand. You need a communications professional who understands content marketing strategy, so your content helps you achieve your overarching goals and tactical objectives.
That’s where my strategic content writing services benefit your thriving financial services enterprise.
How My Targeted Background Fits Your Needs
I’m an award-winning journalist who has written online content for as long as I’ve been practicing journalism, almost 20 years. I’ve been writing business and finance content for nearly two decades and, frankly, I’m in my element when I’m writing this content or these stories for publications.
I maintain domain expertise in personal and commercial finance, insurance, banking and credit unions, business development and operations and business leadership. Writing these types of content for financial brands is my passion, which is why they’re my primary focus.
I’ve written content for websites, financial brand blogs, social media and lead generation campaigns. I specialize in the long-form content that is most useful in content marketing strategies today but can write short-form content, too. I work with your financial brand to create content that connects with, compels your audience to think of your financial services firm first and facilitates your converting them into clients or other leads. That means I can write content for all phases of the buyer’s journey.
I’ve written content for financial services brands including LendingTree.com, Raymond James, Chase, New York Life, and Traveler’s Insurance. I’ve written commercial finance content CreditUnions.com as well as business tax, commercial real estate finance and banking industry consulting blogs. I recently became a contributor to FlexShares ETF blog.
I’ve also written significant editorial, personal finance content for TrustedChoice.com, where I’ve also acted as a strategic content writing consultant creating templates for other writers to use to write content for a major insurance marketing campaign. Currently, I write regularly for The Mortgage Reports since this aspect of the banking industry is one about which I get most excited in writing content.
Finally, I won an award for an article I wrote for a major magazine about the business bankruptcy of a controversial media industry figure. For that piece, I spent months researching and analyzing pages of corporate bankruptcy and financial records. I also interviewed multiple industry professionals including regulatory officials, state attorneys general, industry analysts and leaders as well as forensic accountants, corporate turnaround consultants and commercial attorneys in bankruptcy, tax, and business operations. I bring all of those skills to my writing today.
What Writing Services I Offer Financial Services Brands
As a respected financial services brand, you want a strategic content writing consultant who can expertly communicate your unique brand value to your target audience. But, because this is editorial content, it should tell your readers how solutions like yours solve their unique challenges, not be a sales pitch.
I offer the following strategic content writing services to financial industry brands to help keep them top-of-mind with those audiences with educational editorial content while furthering their overall business goals:
- Website copywriting
- Executive bios
- Blog post or other editorial content writing
- Email marketing campaign writing
- Content for RFIs, proposals, and annual reports
- Thought leader ghostwriting and op-ed writing
- White papers and case studies
- Newsletter and custom publication content
My Quality Content Facilitates Financial Brand Building
As a financial brand content marketing professional, you’re keenly aware content writing doesn’t close sales directly. You know, too, its effectiveness in supporting lead-generation campaigns depends on the strength of your overall content marketing strategy as well as your financial brand’s sales team.
What the content I write for your financial service enterprise can do is facilitate brand building. I support your brand in achieving that goal by creating content that speaks to your audience in your financial brand’s voice. I write content that provides them with the immediately useful, informative, shareable and interesting content they expect from all brands today.
I’ll also integrate my social media marketing and branding expertise into the services I provide to write content that does well in search. My aim is to help make your financial brand the first clients consider when they need the financial products and services you offer.
Similarly, all the content I write is not only of highest professional quality; it is unique to your brand. It’s meant to drive targeted traffic to your digital properties and can raise your financial brand’s online authority.
It can help convert those readers into the right leads with whom you can close business. As importantly, the content I write for you becomes part of the positive experience your audience has with your brand and can inspire brand trust and loyalty.
How to Work With Me
I want to support your financial services brand in building on its content marketing success with my expert writing. Please review my recent copywriting and content writing credits and resume and reach out to me about your strategic content writing projects. I offer a complimentary 15-minute introductory phone call about which you can learn by visiting “The Thrive Business Engagement Process.”
I look forward to working with your content marketing team to help your financial brand provide excellent content marketing experiences for your target audience.
(c) 2015-2017. Dahna M. Chandler for Thrive Writing, Inc., a division of Thrive Media, Inc. All rights reserved.