There are several social media networks where lawyers at smaller firms can connect with other legal professionals and prospective clients to conduct business development activities. Some of these networks are specialized or “niche”; they are created primarily or exclusively for particular groups like attorneys. One such network is Avvo and, while the general public can sign […]

In most law firms where practice groups offer business clients legal services, whom you’ll be dealing with the legal services buying process depends on the size of the target organization. In a small business, you’ll probably deal with one or two principals while in larger firms, you may deal with several members of the c-suite or […]

  Often, smaller law firms struggle with attracting more billable work and they may think just doing more legal marketing as a business development activity solves the problem. In fact, many are convinced that legal marketing and business development are one function at law firms and anyone who does legal marketing can and should do […]

Today, it’s no longer enough to be a boutique B2B law firm full of smart, experienced lawyers to get hired. That’s the premise from which most prospective clients operate today—that a firm’s lawyers had better be brilliant even to be considered for their work. In fact, you’ve learned from the seismic shifts in the legal culture […]