Often, smaller law firms struggle with attracting more billable work and they may think just doing more legal marketing as a business development activity solves the problem. In fact, many are convinced that legal marketing and business development are one function at law firms and anyone who does legal marketing can and should do […]

Today, it’s no longer enough to be a boutique B2B law firm full of smart, experienced lawyers to get hired. That’s the premise from which most prospective clients operate today—that a firm’s lawyers had better be brilliant even to be considered for their work. In fact, you’ve learned from the seismic shifts in the legal culture […]

It’s increasingly important in this era of information overload for your law firm to capture the attention of your target business client with content focused on their legal needs. They’re often searching for content to help them identify the exact nature of their business legal issue and get that problem solved fast. In fact, that’s why most people […]