Just like many other business owners, it’s hard to convince law firm leaders an attractive website providing foundational content isn’t all that’s necessary to generate qualified leads. That’s particularly true for smaller law firm owners who have fewer resources and less time to market. Indeed, many law practices have achieved their primary aim of providing essential information on their websites. But is that […]

Often, when marketing managers need remote content marketing help, they want to find the right professional and get them started quickly. For most of them, the ideal contractor to meet content writing demands is a strategic content writer because of their specialized skills. A strategic content writer is a professional writer with a strong editorial […]

More brands and organizations are launching or accelerating their content marketing programs each day. As they do, the need for specialized talent to provide the components of the strategy, like written content, increases. In fact, among the first type of contractors that firms will hire are strategic content writers. These specialized professional writers have a […]

Frankly, content marketing is largely about the writing. It just won’t work if the writing isn’t exceptional. That makes finding top writing talent a priority. But, one of the major content marketing talent gaps that marketing executives must fill in their content marketing teams is in expert strategic content writers. These are not “just writers.” […]

Good Storytelling Equals Successful Content Marketing It’s now stating the obvious that we live in the era of information overload. Your target audience experiences just what you do whenever they go online to find information that helps them solve a problem or answer a question. To capture the attention of your target audience successfully, you […]

Jenna* had always been bright and ambitious. A precocious child, she’d established big goals early in her life. One of them was being an entrepreneur, a global consultant. Determined to make that reality, she launched her own consulting firm right after attending a top-tier business school. She operated lean and mean and, because of her […]