“It is a pleasure working with you, and our clients are very happy with your content. Since these campaigns will run throughout the rest of the year, you can expect regular work from these clients.” —Kimberly Bubeck, Senior Campaign Manager, IZEA, Inc.
In his article, The Biggest Content Marketing Trends in 2017, the Content Marketing Institute’s Joe Pulizzi said:
“Writing still counts, perhaps more than ever. More [often] than not, marketers are abuzz about social media and video without comprehending that most of our communication is still text- and story-based. And frankly, most marketers are really bad at writing.“
The bottom line always has been that messaging fails without strong writing as its foundation.
For that reason, I launched Thrive Writing. My mission is to add immediate value to your thriving—high growth or established—financial services sector enterprise with my expert editorial content writing skills. I want to help you make your content communications programs thrive as your business does. I’m passionate about helping your brand reach the communications goals and objectives that can accelerate engagement and increase your brand value to your target audinences.
I can do that because I’m a strategic content writing consultant with an award-winning journalism background and marketing and communications fluency. A professional communicator based in Washington, DC, I’m “bilingual.” I speak both business communications and marketing well and can easily collaborate with communicators and marketers inside of your organization.
My History Informs My Professional Competence
I have 20 years of both professional editorial writing and content communications experience with proven abilities reflected in my extensive portfolio of writing for top brands. That professional experience started with education. I have always held a fascination for learning new concepts and strategies so, to use the then ‘new’ world wide web, I began online marketing for student events in college in the fall of 1991. I continued using the internet to market activities throughout college, and during internships at Wellesley College, the Number 3 ranked Liberal Arts College in America, where I earned my undergraduate degree.
I then used what I learned in those years to start conducting online marketing strategy for my own and other enterprises using early digital publicity in 1997, guest posting on AOL’s Business Know-How in 1998, on other websites and in early e-newsletters; answering business questions in chat rooms and web forums and on listservs.
Guest posting led to early online journalism opportunities and made me an international journalist by 1999 when my first ever blog post series, “It’s the Service After the Sale,” went what we call “viral” now. I also built my first professional website and “blog” in 1998 where I used autoresponders to provide content to readers. I began writing content for business websites professionally that year, too. I’ve been doing this work ever since.
Currently, I’m pursuing a Master’s Degree at top 20-ranked nationally Georgetown University in its multiple award-winning Public Relations and Corporate Communications program. I’m focusing on digital corporate communications and watching my expertise grow exponentially as I complete coursework in this applied program.
I Understand Your Content Communications Needs
Because of my education and experience, I know the editorial content development process end-to-end, from creation to optimization. I join your team at the creation or revision stage of your content communications program. I then work with you on the part of the process for which I’m contracted to produce the content you need to meet your messaging goals and contribute to your organization’s overall success.
Throughout the project, I use my strong business acumen, niche business knowledge, and digital communications expertise to employ an integrated messaging approach to writing your business content. That way, it seamlessly integrates into your brand’s audience engagement strategy and generates your desired customer experiences.
As I collaborate with you on your content communications projects, I work hard to earn the kind of trust that the client comments on this page show. That’s true whether the clients are content brands like these or thriving—high growth or established—service sector digital or content marketing agencies, financial services brands or small or midsize companies or consultancies.
My mission is to help you achieve your marketing goals and objectives with my specialized writing and related content marketing strategic services. I also work with limited editorial clients at select major media outlets or trade media.
Where I Maintain Domain Expertise
I write primarily about finance and wealth management, showing your upscale, wealth-oriented readers how to make their dollars make sense.
I bring them expert advice on how they can generate, invest, save, protect and enjoy their wealth—whether it’s their personal wealth they’re managing or that of a client’s or business. I can help you create excellent content experiences specifically for those sophisticated, discerning readers that keeps them returning to you for more.
While I specialize in writing about US finance, I am starting to write about European finance, too. Accordingly, I offer content my creation services to respected or prestigious brands primarily in the financial services industry. I maintain domain expertise in specific niches in that industry.
Dahna has extensive experience writing content for the financial services industry. She spends time understanding the customer and was able to craft key messaging that did a great job delivering messaging that predominantly focused on what the user would like to read. She is passionate about the projects she works on and a thorough professional. —Radhika Rao, Banking Consulting Services Client
I can provide strategic content writing and content communications assistance for content related to commercial and personal finance with a focus on commercial and consumer lending; personal finance and wealth management; private and investment banking; asset management, and socially responsible alternative investment firms. With my background in insurance, I write with ease about business property and casualty insurance for major insurance carriers and related industry associations or consulting firms.
My passion for writing about commercial and residential real estate and real estate investment is evident in my content in that niche.
I have an equal zeal for creating content that facilitates SMB and enterprise-level business operations and development.
Additionally, I write service pieces about travel, health, and lifestyle for content marketing platforms and top national media outlets.
As I do with actual journalism work, much what I write for non-media enterprises is well-researched, well-structured, well-sourced, SEO-friendly, engaging editorial content in my primary niches.
Editorial Content That Improves Marketing Outcomes
Whether you’re a major marketing or news media brand, your success depends on your overall content market strategy and its execution. That requires editorial content that conveys how much you care about your audience. My mission is to provide you with clear, consistent, immediately useful and compelling written content for your target market or readership.
High-quality editorial content makes readers happy, communicates your brand’s value, authority and credibility, and can improve your brand engagement outcomes. You need an expert editorial business content writer to create content that can produce positive audience experiences.
I understand your need for editorial business content that attracts, converts, and retains your target audiences as loyal customers or readers. An experienced communicator and digital messaging strategist, I combine the excellent writing and story development skills I use in my journalism work with my keen understanding of content communications strategy to create effective, shareable content.
“Your writing is solid, your journalism is excellent and your instincts are great.”—Gina Pogol, Editor, The Mortgage Reports
Working within your editorial or content communications plan, I write content that connects with your audience, compels your target audience to respond the way you intend so you have the opportunity to convert them brand loyalists. Then, I work with you to create more editorial content that you can incorporate into your customer or reader retention program.
This level of skill is why I receive rave reviews consistent with the ones above from my clients. I always aim to provide such high value with the work I do for them because I want all my clients this excited about collaborating with me.
You now have a quick overview of how I apply my background and experience to help busy marketing and corporate communications executives and editors achieve their editorial content goals. But, you probably want to know more about how I can specifically help your firm before you decide to contact me about your next project or assignment.
There’s a lot on this site, but I’ve tried to make that easy to do by structuring it for you to read what you want and skip what you don’t. Click the links below to learn more about what I provide to clients and how I work best with you to help you achieve your messaging goals and objectives while creating a mutually beneficial business relationship.
As a busy marketing, communications or editorial professional, you need a strategic content writer or journalist who makes your job less stressful. Learn how I can do that by providing the high-quality, clean content you need while preserving your peace of mind and allowing you to focus on other work.
You require a journalist or strategic content writer who can create content that fits seamlessly into your digital messaging strategy and gets found online. As I have during my nearly 20 years in journalism and digital communications practice, I specialize in writing content that accomplishes those key client messaging goals. Learn how I write to suit your needs.
You want a strategic content writer or journalist who fits well into your remote team, where teamwork is critical for business success. I’m highly collaborative but able to work independently, too. Learn how I collaborate with your organization to provide excellent written content that delights your target audiences.
I’m committed to the excellence in my work that you expect from strategic content writing consultants or journalists of my professional caliber. Because combining my writing skills with content communications strategy, branding, and audience development is my passion, you get that excellence. Learn more about how I make working with me an outstanding experience.
I’m here to offer you high-value strategic content writing and journalism services. To learn more about my work background and professional experience, please review my recent writing credits and resume and, as importantly, what I don’t offer. Once you believe I could be a strong fit for writing needs, let’s start with a complimentary, no obligation 15-minute introductory phone call.
I look forward to hearing from you about my helping you excel with your content communications plan or reaching your exceptional editorial audience with my writing services.
(c) 2014-2017. Dahna M. Chandler for Thrive Writing, Inc., a division of Thrive Media, Inc. All rights reserved.